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They are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without them, services you have asked for, like shopping baskets or e-billing, cannot be provided.

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They collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. They don't collect information that identifies a visitor. All information is aggregated and therefore anonymous. It is only used to improve how a website works

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They allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. They can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information they collect may be anonymised and they cannot track your browsing activity on other websites.

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They are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.

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